OVERVIEW
Problem
Statistics reveal that young professionals are grappling with unprecedented challenges—mounting debt, soaring living costs, and limited financial literacy—making it increasingly difficult to manage money and save for life’s key milestones.
Outcome
The mobile prototype we created empowered individuals to confidently navigate their financial journey, even as rising living costs and increasing financial challenges make it more difficult
CLIENT
FIGO Banking x Scotiabank
a conceptual banking service available only through a responsive website, with growing demand from young professionals for a mobile solution to meet their financial needs.
INFO
Role
UX/UI Designer, Product Manager
Timeline
6 UX Designers
Timeline
5 days
RESEARCH
Understanding the problem
Student Debt
50% of young Canadians (18-24) have student loans, and only 36% will pay them off by age 30.
Overspending
50% of Canadians aged 18-38 have gone into debt to keep up with peers, spending on everything from clothes to travel.
Housing Crisis
In some cities, millennials need nearly a decade to save for a 20% down payment due to skyrocketing real estate prices.
OPPORTUNITY
How might we advise Young professionals to monitor their current expenses and achieve their milestones through healthy financial habits?
DEFINING INSIGHTS
Target and Challenges
"The user base for this project consists of young professionals aged 20-35. Based on interviews, key insights point to the need for a mobile solution that supports budgeting goals, tracks spending, and fosters healthy financial habits for future planning.
Figo Banking must be intuitive and easy to understand, while also meeting WCAG 2.0 AA accessibility standards, ensuring it’s usable by individuals who lack confidence in managing their financial needs."
PROTO-PERSONA
Understanding our user
Now, it was time to focus on who we were designing for.
Based on our research, our persona is a young professional who needs to plan for a significant life expense but struggles due to a lack of savings.
Charlie, 23
Recent University Graduate
Lives in Toronto, Ontario
She has a new job but needs a car to commute
“I struggle to change my behaviour. I can’t seem to keep more money in the bank than what is going outward”
STORYBOARDING
Our user’s Journey Map
Taking the information we had recieved into account I decided that a recipe calculator would greatly benefit our recipe creators.
IDEATION
Sketching ideas
Taking the information we had recieved into account I decided that a recipe calculator would greatly benefit our recipe creators.
SOLUTION 1
Automatically determine acceptance criteria
Instantly see if recipes are meeting parameters and know what to change if it is not.
SOLUTION 2
Change ingredients to your hearts content
Automatically update recipe specs as new ingredients are added or subtracted, including categories such as calories, price per serving and number of ingredients.
SOLUTION 3
Change ingredients to your hearts content
Automatically update recipe specs as new ingredients are added or subtracted, including categories such as calories, price per serving and number of ingredients.
RETROSPECTIVE
Final thoughts & takeaways
2
Desktop ≠ Mobile
There’s a lot of space to play with on desktop.
This pushed me outside of my typical mobile-first approach and allowed me to gain a new appreciation for responsive designs..
1
Pivot
Initially, we started in a different direction. While in theory it could have worked, it lacked originality and creativity.
Suffice to say because we weren’t tied to ideas we were able to come up with a significantly stronger and more impactful final deliverable.
3
Pivot
Initially, we started in a different direction. While in theory it could have worked, it lacked originality and creativity.
Suffice to say because we weren’t tied to ideas we were able to come up with a significantly stronger and more impactful final deliverable.